April 30, 202100:41:07

Ep. 5: Search Engine Optimization and Retargeting

What are keywords? What is metadata? How can a web platform affect your SEO? What is retargeting and how do you leverage it?

Keywords and metadata are the bread and butter of SEO. They are very powerful when used correctly, but can also be a waste of time if not planned out properly. Retargeting is a marketing strategy that allows the product seller to reach customers who have already show interest in their product or service. These customers can be reached again through retargeting ads in search engines, social networking platforms such as Facebook, blogs and other sites. Retargeting allows marketers to deliver the right message to the right customer at the right time.

Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!

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